2pm CREATIVE LAB was founded by Megan A.C. Boswell, who has built a career dedicated to growing brands that have mission and meaning.
A Brand DNA creator and protector,
After leading corporate Design & Innovation teams and building legacy brands over a 25 years as a creative executive, Megan is recognized as a top Brand DNA creator & protector. She is valued for building profitable product portfolios & smart strategic work cultures infused with collaboration, kindness and humor. Megan has earned patents for product and virtual innovation, developed national retail and customer experiences, & served as creative producer in the entertainment industry developing live-action feature films, live theater, animated & reality shows, apps, & virtual worlds.
Leveraging her expertise and passion for developing compelling brand stories, she launched 2pm Creative Lab, her Brand Strategy & Design business, which offers the project variety while boosting brands of varying scale, category and industry.
By launching her own creative and brand strategy agency, Megan found the direct personal client connections and the creative variety that she so craved, along with the work-life balance that was missing to soak up as much time as possible with her husband and 3 teenagers, and for travel, her forever friend and fuel.
Megan has served as Design and Development leader for legacy brands American Girl, Orvis, Laura Ashley, and Jones New York, and for the entrepreneurial iconic catalogue company, J.Peterman. She directed numerous new brand launches from concept to market, and revitalized existing brands, giving new voice and drawing new audiences.
An expert in-depth sifter of global trend, consumer, and analytical insights, Megan inspires intelligent innovation. She has earned patents, and served as creative producer in the entertainment industry.
She is committed to integrating leading technology to improve workflow, decrease product lifecycles, and fully optimize and energize creative teams.
The inspiration for the name 2pm CREATIVE LAB draws from Megan's best inspiration: her 3 children; the time of day when she is in the 'zone'; and her left + right brain problem-solving sensibility.
The Accidental Entrepreneur...
As a women entrepreneur, Megan is on a mission to empower fellow entrepreneurs to pursue their passions & change the future of work.
During her corporate career, Megan often bumped-up against the challenges of wasted time & cost spent trying to find quality freelancers. Even with large talented in-house staff and robust P&Ls, unless she was lucky to have a direct word-of-mouth referral, Megan was left with resource gaps, hindering team productivity and morale & leaving no reliable or easy way to grow the business and stay agile.
After sitting on the "other side" as a Consultant herself, Megan was convinced she needed to find a solution to centralize and socialize the growing number of solo professionals emerging in the sharing economy. Driven by the market need, global trends and her mission to empower fellow women entrepreneurs, Megan also cofounded THE JILLS OF ALL TRADES™ - an innovative tech platform to link and lift consultants and freelancers, with a focus to spotlight women, who's start-ups are typically underserved, underpaid and underfunded.