Design/BRAND STRATEGY
Like any smart build, your brand needs to be planned from the inside out, so it's built to last as your customers and business grows.
Branding is not just your logo. A brand needs a full in depth framework to inform your external marketing communication. Improve your market positioning & differentiation with our complete verbal and visual strategy to ensure your brand stands strong.
- Brand Story
- Brand Architecture
- Positioning
- Value Proposition
- Mission/Purpose/Vision
- Customer Segmentation
- Product Strategy
- Brand Creative Identity
Creative/Design Direction
Expert in-depth sifting of global trends and analytical insights inspire intelligent innovation & design direction.
Knowing how to create, develop and execute visual, verbal, and experiential creative concepts is what builds robust brand portfolios, that can extend across multiple platforms and channels. Having earned multiple US patents, we know how to create and secure IP.
- Concept Innovation
- Character Development
- Color Palettes
- Art Direction: Photographic, Illustration, Media, Print & Styling
- Merchandising
- Trend Research & Consumer Insights
- Prototyping & Sculpting Processes
- Product Design
Product Design & Development
We have 25 years in product to market experience, that will increase your revenue & margin, focusing on global insights, quality, and detail. We will ellevate the design aesthetic with a premium taste-level, driving toward market distinction.
- Product Design expertise in: apparel, accessories, premium toy, HBA, home, lifestyle, tech.
- Hard Goods, Soft Goods & Digital/Virtual Forms
- Print & Textiles Development
- Product Development Manufacturing Practices, Cost, Fit & Construction
- Licensing Partnerships
- Intellectual Property Development & Protection
- COGS, GM- P&L Management
By adapting your Brand DNA into new entertainment platforms your customer acquisition and retention will increase. In the capacity of Creative Producer, we can extend your brand by launching in new media formats., including live action, theatre, animation, and interactive.
- Live Action Film
- Live Theatre
- Animation
- Interactive Content
- Instructional & DIY
- Character-based
- Virtual World
- Apps
Translating brands into rich 3-D customer engagements bring your brand to life and create emotional and engaging opportunities for your customers. Brand Experiences improve customer loyalty metrics and amplify your awareness.
- Retail
- Customization & Personalization
- Promotional-based
- Dining-based
- Travel-based
- Birthday Parties
- Launch and Premier Events
- Classes & Instructional Content-based
2pm CREATIVE LAB can guide you toward customized smart & streamlined Product to Market process to save your organization cost and time with improved workflow and maximized team resources. With excellence and in-depth experience in building creative cross-functional teams & processes, your most valuable resource, your talent- will become more energized and efficient.
- Lean & Logical streamlined product to market process
- Cross-functional roles and accountability
- Creative teams alignment & efficiency
- Global PLM systems
- Supply Chain
